CSV format — Top Search Terms (TST)
Every column RankASIN ingests from Amazon's Top Search Terms report.
The Top Search Terms (TST) report is available in Brand Analytics under "Top Search Terms". For a seed keyword, it returns the top 1,000 related search terms in the category, ranked by search frequency, plus the top 3 clicked ASINs and their click share and conversion share for each term. RankASIN uses TST for keyword discovery and competitor research.
Fields
| Field | Type | Required | Description |
|---|---|---|---|
| search_term | text | yes | The search term. Primary identifier for each row. |
| search_frequency_rank | int | no | The term's search volume rank within the report period — rank 1 is the most-searched term. Directly comparable to the SQP search_query_score. |
| clicked_asin_1 | text | no | ASIN of the #1 most-clicked product for this search term. |
| click_share_1 | numeric | no | Percentage of clicks on this search term that went to clicked_asin_1. |
| conversion_share_1 | numeric | no | Percentage of purchases from this search term attributed to clicked_asin_1. |
| clicked_asin_2 | text | no | ASIN of the #2 most-clicked product for this search term. |
| click_share_2 | numeric | no | Click share for clicked_asin_2. |
| conversion_share_2 | numeric | no | Conversion share for clicked_asin_2. |
| clicked_asin_3 | text | no | ASIN of the #3 most-clicked product for this search term. |
| click_share_3 | numeric | no | Click share for clicked_asin_3. |
| conversion_share_3 | numeric | no | Conversion share for clicked_asin_3. |
| brand_1 | text | no | Brand of the top clicked product, where Amazon provides it. |
| brand_2 | text | no | Brand of the second clicked product. |
| brand_3 | text | no | Brand of the third clicked product. |
Cadence
TST is available weekly and monthly. Run a new upload any time you want to refresh your keyword universe or check whether competitor click-share has shifted.
Notes on the file format
Amazon prepends a metadata row above the real headers, similar to SQP. The metadata row includes the seed search term filter (e.g. Search Term=["peel off mask"]) and the reporting period. RankASIN strips the metadata row automatically and extracts the seed term and reporting date before parsing.
See also: Three-report framework · Upload brand analytics reports