Advertising workspace
Master/detail view — ASIN list rail on the left, campaign blueprint and performance panels on the right.
The Advertising workspace is where you build and manage campaign blueprints for each ASIN in your catalog. It uses a master/detail layout: a scrollable ASIN list rail on the left, with the selected ASIN's full campaign workspace loaded on the right.
Layout
The left rail shows all your ASINs with summary data for each: campaign count, active campaign count, and daily budget total. Selecting an ASIN updates the URL to ?asin=<id> and loads that ASIN's workspace on the right. The URL is shareable — a direct link to a specific ASIN's advertising workspace opens it immediately.
The right-side workspace is divided into tabs that cover the full campaign lifecycle for the selected ASIN.
Campaign blueprint
Each ASIN has one campaign blueprint — a structured plan of the campaigns you intend to run for that product. The blueprint is made up of campaign blueprint items, each representing one real (or planned) campaign with these fields:
| Field | Type | Required | Description |
|---|---|---|---|
| Campaign name | text | no | The actual Seller Central campaign name, following the naming convention |
| Purpose | select | no | One of: |
| Ad product | select | no | The Amazon ad type: |
| Match type | select | no | The targeting approach: keyword match types (broad, phrase, exact, broad_modified), or product/audience/category/theme targeting. Set to null for auto campaigns that don't require a match type declaration. |
| Targeting type | select | no |
|
| Bidding strategy | select | no |
|
| Strategy notes | textarea | no | Freeform notes — bid rationale, targeting logic, optimization history. Use this to record why a campaign is structured the way it is. |
Campaign items have a status (not_started, created, active, paused) that tracks the rollout of each planned campaign. You can update status inline in the campaign table — the update is optimistic, persisting immediately in the UI while the server write completes.
Auto-derived performance
Performance metrics — spend, sales, impressions, clicks, orders, ACoS — are derived from your uploaded Search Term Reports, not entered manually. When you upload a Search Term Report CSV at /dashboard/advertising/reports, RankASIN stores the rows as search_term_rows. The campaign-performance-matcher joins each STR row's campaign_name against the campaign names in your blueprint items, rolling up spend and revenue to the campaign level.
This means: keep your blueprint campaign names in sync with the actual Seller Central campaign names, and the performance data flows automatically. The workspace shows which blueprint campaigns matched to STR data and which are unmatched (either not yet created in Seller Central, or named differently than the blueprint).
Insights
The workspace surfaces actionable recommendations derived from your Search Term Report data:
- Graduate — search terms converting well in auto/broad campaigns that should be promoted to dedicated exact-match campaigns
- Negate — terms with high spend and no conversions that should be added as negative keywords
- Scale — campaigns with strong ACoS and headroom to increase budget
- Optimize — campaigns underperforming their target ACoS
- Protect — branded terms appearing in non-brand campaigns, indicating competitor conquest
Insights are computed from the uploaded STR data each time the workspace loads for a given ASIN.
Campaign setup lives here
The advertising-specific configuration for an ASIN lives entirely in the Advertising workspace. There is no Advertising tab on the ASIN detail page — that page covers listing, research, keywords, and performance data, but campaign blueprinting is handled here. Navigate to /dashboard/advertising and select your ASIN to build or review its campaign structure.