Campaign naming conventions

The standard naming pattern that makes filtering, reporting, and automation possible across your entire ad account.

A consistent naming convention is not cosmetic — it is operational infrastructure. When every campaign name encodes its ad type, targeting purpose, and product, you can filter the entire account in the bulk editor in seconds, aggregate performance by ad type in reports, and let automation tools like RankASIN generate campaign names directly from your seller account configuration without manual input.

The naming pattern

All campaign names follow this structure:

{CompanyInitials} | {ProductName} | {ParentASIN} | {Marketplace} | {AdTypeCode} | {TargetingDetails}

A real example:

KN | Product Name | B0XXXXXXXX | US | SPM | "Root 1" KWs | Exact

Each segment is separated by | (space-pipe-space). This makes the separator visually distinct and parseable if you process campaign names programmatically.

RankASIN auto-generates campaign names from your seller account config — company_initials, marketplace, and product_nickname are stored on the seller account and injected into every blueprint campaign name automatically.

Abbreviation reference

Code	Meaning
SPA	Sponsored Products Automatic
SPM	Sponsored Products Manual
SB	Sponsored Brands
SBV	Sponsored Brands Video
SDI	Sponsored Display Image
SDV	Sponsored Display Video
SK	Single Keyword
PT	Product Targeting
CAT	Category Targeting
PC	Product Collection
LP	Landing Page
PDP	Product Detail Page
PV	Page Views (optimization goal)
VCPM	Viewable Cost Per Mille (optimization goal)
CNV	Conversion (optimization goal)
REM	Remarketing
STPP	Self-Targeted Product Placement

Portfolio naming

Portfolios group campaigns by product. The naming pattern:

{CompanyInitials} - {ParentASIN} - {ProductNickname}

Example: KN - B0XXXXXXXX - Toner Pads

Full naming matrix by ad type

SP Auto

Targeting Type	Code Pattern	Full Name Example
Close Match	`SPA \| Close Match`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Close Match`
Loose Match	`SPA \| Loose Match`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Loose Match`
Substitutes	`SPA \| Substitutes`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Substitutes`
Complements	`SPA \| Complements`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Complements`

Run each auto sub-type as a separate campaign so you can set independent bids and negate targets without affecting the others.

SP Manual — Keywords

Targeting Type	Code Pattern	Full Name Example
Exact (grouped)	`SPM \| "Root 1" KWs \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Exact`
Phrase	`SPM \| "Root 1" KWs \| Phrase`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Phrase`
Broad	`SPM \| "Root 1" KWs \| Broad`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Broad`
Broad Modified	`SPM \| "Root 1" KWs \| Broad/M`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Broad/M`
Single Keyword	`SPM \| SK \| "keyword" \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| SK \| "exfoliating toner" \| Exact`
Ranking (single KW)	`SPM \| Ranking \| "keyword" \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Ranking \| "exfoliating toner" \| Exact`
Ranking (multi KW)	`SPM \| Ranking \| "Root" KWs \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Ranking \| "Root 1" KWs \| Exact`
Brand Keywords	`SPM \| Brand KWs \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Brand KWs \| Exact`
Brand ASINs	`SPM \| Brand ASINs \| PT`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Brand ASINs \| PT`

SP Manual — Product Targeting

Targeting Type	Code Pattern	Full Name Example
Lower Rated ASINs	`SPM \| PT \| Lower Rated`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| PT \| Lower Rated`
Higher Priced ASINs	`SPM \| PT \| Higher Priced`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| PT \| Higher Priced`
Missing Feature ASINs	`SPM \| PT \| Missing Feature`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| PT \| Missing Feature`
STPP	`SPM \| STPP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| STPP`
Category	`SPM \| CAT \| Category Name`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| CAT \| Facial Toners`

Targeting Type	Code Pattern	Full Name Example
Close Match	`SPA \| Close Match`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Close Match`
Loose Match	`SPA \| Loose Match`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Loose Match`
Substitutes	`SPA \| Substitutes`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Substitutes`
Complements	`SPA \| Complements`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPA \| Complements`

Targeting Type	Code Pattern	Full Name Example
Exact (grouped)	`SPM \| "Root 1" KWs \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Exact`
Phrase	`SPM \| "Root 1" KWs \| Phrase`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Phrase`
Broad	`SPM \| "Root 1" KWs \| Broad`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Broad`
Broad Modified	`SPM \| "Root 1" KWs \| Broad/M`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| "Root 1" KWs \| Broad/M`
Single Keyword	`SPM \| SK \| "keyword" \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| SK \| "exfoliating toner" \| Exact`
Ranking (single KW)	`SPM \| Ranking \| "keyword" \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Ranking \| "exfoliating toner" \| Exact`
Ranking (multi KW)	`SPM \| Ranking \| "Root" KWs \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Ranking \| "Root 1" KWs \| Exact`
Brand Keywords	`SPM \| Brand KWs \| Exact`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Brand KWs \| Exact`
Brand ASINs	`SPM \| Brand ASINs \| PT`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| Brand ASINs \| PT`

Targeting Type	Code Pattern	Full Name Example
Lower Rated ASINs	`SPM \| PT \| Lower Rated`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| PT \| Lower Rated`
Higher Priced ASINs	`SPM \| PT \| Higher Priced`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| PT \| Higher Priced`
Missing Feature ASINs	`SPM \| PT \| Missing Feature`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| PT \| Missing Feature`
STPP	`SPM \| STPP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| STPP`
Category	`SPM \| CAT \| Category Name`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SPM \| CAT \| Facial Toners`

Targeting Type	Code Pattern	Full Name Example
KW to Landing Page	`SB \| PC \| "Root" KWs \| LP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SB \| PC \| "Root 1" KWs \| LP`
KW to Store	`SB \| PC \| "Root" KWs \| Store`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SB \| PC \| "Root 1" KWs \| Store`
PT to Landing Page	`SB \| PC \| PT \| LP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SB \| PC \| PT \| LP`
Store Spotlight KW	`SB \| Store Spotlight \| "Root" KWs`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SB \| Store Spotlight \| "Root 1" KWs`

Targeting Type	Code Pattern	Full Name Example
KW to PDP	`SBV \| "Root" KWs \| PDP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SBV \| "Root 1" KWs \| PDP`
KW to Store	`SBV \| "Root" KWs \| Store`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SBV \| "Root 1" KWs \| Store`
Ranking Video	`SBV \| Ranking \| "keyword" \| PDP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SBV \| Ranking \| "exfoliating toner" \| PDP`
PT to PDP	`SBV \| PT \| PDP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SBV \| PT \| PDP`
Category	`SBV \| CAT \| Category Name \| PDP`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SBV \| CAT \| Facial Toners \| PDP`

Targeting Type	Code Pattern	Full Name Example
Category (VCPM)	`SDI \| CAT \| Category Name \| VCPM`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| CAT \| Facial Toners \| VCPM`
Category (PV)	`SDI \| CAT \| Category Name \| PV`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| CAT \| Facial Toners \| PV`
Category (CNV)	`SDI \| CAT \| Category Name \| CNV`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| CAT \| Facial Toners \| CNV`
Dynamic Segments	`SDI \| Dynamic \| CNV`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| Dynamic \| CNV`
Product Targeting	`SDI \| PT \| CNV`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| PT \| CNV`
Audiences	`SDI \| Audiences \| CNV`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| Audiences \| CNV`
Views Remarketing	`SDI \| REM \| Views \| My Products`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| REM \| Views \| My Products`
Purchase Remarketing	`SDI \| REM \| Purchase \| My Products`	`KN \| Toner Pads \| B0XXXXXXXX \| US \| SDI \| REM \| Purchase \| My Products`