Brands
Brand Registry setup, seller account scoping, team member roles, and the four brand-level workspaces that sit above the ASIN layer.
The Brands section covers two distinct but related things: the structural model that connects your Amazon brands to your RankASIN account, and the brand-level workspaces that zoom out from individual ASINs to the brand as a whole.
Amazon's Brand Registry is the gateway to the analytics, advertising formats, and merchandising tools that matter most — Brand Analytics, Sponsored Brands, A+ Content, Vine, and the Brand Store. Everything in this section assumes your brand is registered.
On the RankASIN side, the model runs: Organization (your team) → Seller account (one Seller Central account, one marketplace) → Brand (one registered brand) → ASIN (one SKU). The active seller account is selected via the global switcher in the sidebar, and every data query scopes to that account automatically.
Start with Brand registry and seller accounts to understand how the organization and seller account model works — particularly the seller-account scoping that ties keywords, tasks, and reports to the right context.